CRO is a Three Letter Acronym for Conversion Rate Optimization
What does this mean! It is simply the process (maintenance and grooming) of your web site to increase the “conversion rate” of visitors to your web site. A conversion could be filling out a form, calling a phone number or sending an email. In order to have your Web Site working for you, it needs to be ever increasing in the number of people coming to the site and getting in contact with you!
This can be done in many and various ways. One of my favorite ways is to write really great content and then publish it in many other locations with a link back to the original, full-length version on the main site. Using site analytics, I can see who comes in to the site initially on that article and then what they click on. If they are just there to read a bit and move on, it shows me their exit page.
This is a service I also offer to all my digital marketing clients to increase their “footprint” in professional circles and social media. I am always saying, “If you can’t measure it, it does not exist!” This is true here. I am shocked by the number of people who don’t know, 1) Their web site traffic flow, 2) trends in their visitor activities, 3) their conversion rates.
This all goes hand-in-hand with Search Engine Optimization as well because good CRO involves good SEO!
I love the intricacies of “doing it right” to get the blessings of more traffic and increased conversion rates! It all just makes good sense when you know “Content is King“! Your information has to be educational, timely and engaging to get repeat and referral traffic to your site. Your content also needs to be laid out right to get the best SEO design. This can be done using all kinds of software available and common sense.
So, I hope you can add this “newish” TLA to your memory banks and know it is just one critical component of successful Internet Management and Design.
If you need someone to do this for you, I would be happy to provide you a quote that would also encompass Digital Marketing, SEO and other services to maximize the reach and growth of your online persona.
Call me at 713-553-6212 or email Steven@Houstonwebdesigner.com