Welcome to Houston Branding Services!
Most new businesses design their branding slowly over time. They do not have a good, successful track to follow early that propels them to the top quickly!
While conversions and sales are very critical to your success, branding your business is just as vital. A bad first impression is no impression at all, and poor branding is the equivalent of showing for a fight with a bag of marshmallows.
Having been in business since an early age, I learned most of what I know about marketing on the fly, operating multiple businesses over the last 40 years. Although I had formal training in marketing in college, I was already in charge of marketing and advertising for a Real Estate Company with 13 associates at age 18.
Advertising and Marketing came easy but I did not learn the secret sauce of using the right brand until a few years later.
I the late 90’s I found myself in an investment with a few friends providing Filtered Internet to family’s, schools and businesses. In my role as Senior Vice President, I realized the importance of creating a valued brand and how that added value to our business and to the bottom line. This was the infancy of the Internet, but I learned the domain names or URL’s were the Electronic Real Estate of the future.
Online, the established companies were reliant on them being able to purchase their branded domain name, ie..,”com” online, a strategy that is so vitally important today as it was 20 years ago. Having brokered multiple domain acquisitions of “.com” domains for new companies, who saw their acquisitions as being important to their branding strategy, it re-enforced in my mind the branding lessons I had learned so long ago.
The “Key” is understanding the psychology behind the subconscious decisions the consumer(s) make. This is an important asset when both creating and implementing a business’s persona.
Having offered Web Development and Design Services for years, along with “Digital Marketing”, branding was the logical service to add to our offerings. More and more clients were open to starting their “branding” early in their company’s startup. Having this strategy leads to establishing a trusted “Brand” much earlier for new startups.
So, let us help you get started down the path to success! We can work with you to maximize your efforts while minimizing cost. What used to take years can now happen in months. We can teach you what to focus on early and what distractions to avoid.
Additionally, I have a very in-depth worksheet for pre-planing your website. Even if you do not fill it out, take notes when it asks questions. Many of my clients were not aware of all the “little” things that have to be done behind the scene to make a web site successful.
So, Defining your brand’s personality, conceptualizing your graphic presentations, claiming social media @names, custom email addresses, and much more should all be on your checklist. This is putting your “best foot forward” and future as well as existing customers demands it.
We will teach you to:
- Define your critical branding goals.
- Understand your target audience thinking and desires.
- Prove out your brand’s personality and identity in the marketplace
- Teach you to run consistent digital marketing,social media campaign to increase your “footprint”..
We have the experience, the track record and the knowledge to become a critical part of your Marketing Team. That said, it is time to move forward with the next step!
Call us – 713-553-6212 and schedule your first consultation! We are here when you are ready! Also, follow us on Facebook!