Search Engine Optimization

Knowing your Keywords! Developing a Keyword Strategy!

  • February 10, 2013

Keyword Strategy

What are keywords and how do they pertain to your success in the search engines?

Keywords are what you business is all about.  They are what your potential clients are searching to find your site on the Internet.  If you do not know your keywords you are going to be dead in the water.

Sometimes my clients think they know the keywords and they search them all the time trying to see if they come up.  Why guess when you can know exactly what people are searching?

Your Keyword can be a single word or multiple words making up phrases.  If you have never done or paid someone to do a Keyword Analysis, then you might be wasting time and money.

Google offers a great tool to allow you to “see” what people are really searching.  Go to Google and search “Keyword search Tool”.  Once on the tool, in the left hand column, select EXACT instead of BROAD.  You need to see the exact match numbers both globally and locally.

I get keyword ideas from two places.  The text on your website and brochures and the sites of your competitors.  Next I look for exact match words or phrases with over 100 matches.  Making a list of these, I then reconstruct text on the site to contain them in one way or another.    This is the beginning of success in using keywords.  There are ten additional steps that I will share later.