Web Design Services

I have seen Web Design morph from a simple “business card” design in 1997 to encompass a complete “web site” that can be used for marketing, sales, service and support.

In 1998, I remember thinking, “One day all of our product manuals will be accessible online”. Then it was, “Let’s answer all the support questions ever asked us with an FAQ site to keep the calls to support to a minimum.” This was the basic mentality at the time as we poked and prodded this new “Internet” toy and brainstormed on all it could be.

Now, 21 years later, we still see basic sites requested but the number of requests for fully functional, interactive sites is increasing exponentially. Business owners recognize the importance of Internet Marketing and operating web sites that allow their customers to interact directly with staff to get answers instantly, leading to sales, increased retention or excellent customer service.

When initially planning the design of a new web site, many questions must be answered by the client before a single stroke of the keys can occur in the actual “construction” of the site.  Please do the exercise below before engaging a design/development team.  it will save you a lot of time and money.  You can develop a definite plan to succeed.

Development Questionnaire or “How to Build, Design and Develop a Web Site”

Whether you are creating a new website from scratch or remodeling an old one, you need to have a clear vision of what you want in a website. This questionnaire will help you clarify your thoughts so that you, or your web designer, can create the best website for you business. Complete it as best you can. If a question does not apply, just skip it. There won’t be a test. It is a lot of work, but the more effort you put into this exercise, the happier you will be with the finished product.

1. What is the purpose behind the development of your web site? Is it a…..

A Business Card Site (a site that contains brief introduction to your company)
An Brochure site (a site that provides information about your topic and about your company)
An E-commerce Site (a site that sells items directly or through affiliate links)

2. Reasons for building a site. Rank them in order of importance to you.

_____To provide improved customer service.
_____To sell a product or products. (E-commerce)
_____To build familiarity with potential customers.
_____To provide general and/or detailed product info
_____To build customer loyalty.
_____To make an announcement.
_____Display my business in a favorable light
_____Develop a list of qualified prospects
_____Encourage clients/customers to contact us
_____Make money
_____Brand our corporate name

3. What are your goals in having a site?

List both short term and long-term goals. Define the criteria that will determine if the web site is a success.

4. Write a short description of your business.

Clearly and concisely describe what you offer, to whom you offer it and why they should choose you.

What does your company do?
What are the features of your products and/or services?
Is the company local, regional, national or international?
What areas do you want to specifically appeal to?

5. Who is your target market?

Be specific. This will help you determine which site style will appeal to most of your visitors.

6. What is your marketing plan?

Underline any of the following terms that apply to your vision of your site. Do you have design elements in mind that portray these terms to you and your visitors?  Here is a list.  informative, lucrative, attractive, serene, honest, mature, family, scholarly, educational, useful, popular, clean, colorful, whimsical, humorous, serious, profitable, unusual, cozy, clear-cut, warm/fuzzy, warm, supportive, innovative, fast-moving

7. What is the most important message you wish to convey to your Internet visitors?

8. If you want an E-commerce site, what type of e-commerce solution do you require?

  1. Full e-commerce shopping cart with automated real time credit card processing, integrated with backend database.
  2. Multi-page secure order form with shopping cart, visitors can pick products while continuing to look at the site, change their order, preview order and submit on-line. Order sent as e-mail or downloaded via FTP from the server.
  3. Flat file page, non-interactive. Visitors must print and fax order or phone order in.
  4. Single page secure order form that sends each order as an e-mail.

9. List all of the methods for payment options (money order, check, internet check, Pay Pal and other various credit cards, etc.) you will accept.

10. Do your customers have buying seasons?

Does the site need to be altered for each season? What will you do to entice shoppers in the off seasons?

11. Do you have a brick and mortar or other off-web location or contact point (like a mail order catalog)?

How do you see the web site and off-line business working together? How will you integrate the web site into the business on a daily basis?

12. Who are your competitors?

List some of your competitors web site URLs.

13. What do you like and dislike about your competitors websites?

14. What makes you better than your competition?

Why should someone use your site or purchase from you instead of them? What unique content do you provide that other sites do not? How can you add value to your products and services? (free bonuses, lifetime warranty, free shipping and handling, free upgrades, etc.)

15. If you do not already have a domain name, be sure to choose one with your most important keyword in the URL.

Your domain name should be easily identifiable and easy to explain over the phone and print on a business card. Please read my blog on domain name domination.

16. Have you thought of or developed a slogan/catch phrase for your business?

17. Do you have a Logo?

This is important for branding purposes. Do you have company colors? Your company logo and colors as well as the website URL and your slogan should be used on every bit of information relating to your company.

18. A well laid out site has no more than 6 to 8 topic links to interior pages on the main page. The following are typical pages and included information. Cross off anything you feel does not fit your vision of your site.

  • Home Page – do you want a splash page?
  • Products and/or Services. Links on this page might be:
  • Product Description/specifications / demos/samples
  • Order Form
  • Catalogs
  • Prices
  • Testimonials/ Galleries or reviews
  • Shipping Information
  • Purchasing/ Shopping Cart/Dealer List
  • Product features & benefits. Tips and Tricks
  • Parts list, schematics, assembly instructions
  • Warranty & Return Policy
  • Informational Pages
  • Guest Book
  • About Us/Contact Us
  • Privacy Policy
  • Free stuff – screensavers, wallpaper, contests, polls. referral form (Giving your visitor a reason to return.)
  • FAQ
  • News and Events or other regional information
  • Glossary of terms or Interesting Facts
  • Articles/newsletter
  • Links
  • Customer Service
  • Book Store

19. How can your visitor contact you?

How to you plan to encourage feedback? Do you want to use a survey form to gather information from your customers or visitors? If so what questions would you like to ask and can you offer something in return for filling out the form (a free report, discount, etc.)?

20. Do you have an existing web site?

What do you like or dislike about it?

21. List any related web sites that provide services or information useful to your target audience.

Reciprocal links with these sites will be beneficial to both your customers and your ranking in the search engine.

22. Do you need domain registration and/or an ISP to host the site?

What level of hosting will be required? What is your budget for the completion of the web site and yearly maintenance? If you do not already have a domain name, be sure to choose one with your most important keyword in the URL. Click here to see if the name has been taken. Your domain name should be easily identifiable and easy to explain over the phone and print on a business card.

23. Do you have any custom graphic needs or will you be able to supply all of the images required?

24. What types of components other than still photos and text do you want to include (e-commerce, affiliate programs, virtual reality images, java applets, backend database integration, survey forms, feedback forms, opt-in newsletter management, referral forms, etc.)?

25. What type of opt-in mail gathering do you want to use?

26. What type of security is required for the web site?

Will there be sensitive files that need to be protected? Do you need a password protected area for dealers, members and/or downloads? Do you need any digital delivery systems to individually password protect each customers download?

27. Please list and gather any existing materials and information that will help design your site. Here are some examples. Feel free to add any special needs or components required that are not listed.

  • Photos in digital format
  • Text
  • Brochures
  • Business cards
  • Flyers
  • Product shots
  • Product samples
  • Press releases
  • Price and part lists
  • Frequently Asked Questions
  • Shipping and handling charges and constraints
  • Warranty policy
  • Privacy policy
  • Return policy
  • Guarantees
  • Testimonials and/or endorsements
  • Credits
  • Senior Staff Bios
  • History
  • Education/Certifications/Awards
  • Case studies
  • Photos of yourself, staff and location
  • Transcripts of interviews
  • Industry recognition

28.  By now, you should have a clear picture of your website and your customers in mind.  Next we need to identify and develop the keywords to use in your content to best position your web site in the search engines.

Call me at 713-553-6212 to get started!

Steven Carr

What is SEO?

It is Search Engine Optimization. What does this mean to you and your web site?

Well, you want your web site to appear in the search engines near or at the top of a search relevant to what your company offers.

For instance, go to Google.com and search “Houston Jobs”. Our site, HoustonJOBS.com is #1 in the “organic” responses. You can pay to be at the top of the paid responses as well, which we do on a limited basis. (We find only 2-3% of the web site visitors click on the paid responses.)

What does it mean to be on the top of the search results? It should translate into more traffic, activity and CONVERSIONS or sales! This is vital to the success of your web site. If you are selling widgets, you want to have lot’s of traffic and lot’s of online sales. Service companies are a little different. We just want to motivate you to call or email us for our services.

Good SEO or “Whitehat” SEO techniques focus on the the right content and integration of “key words” or phrases into the content that is relative to searches leading potential clients to your site. Fortunately, there are excellent tools available that can show us the searches being made and what they are. This enable us to integrate these search phrases into the pages of your content.

The most effective SEO is developed at the begining of the web site development and prior to the initial submission of your website to the search engines for indexing.

Call me at 713-553-6212 for how I can help you rise to the top of your online market.

Steven Carr

Available Domains for Sale

If you were redirected to this page after typing in a different domain, it is because the domain name you typed is for sale.

A partial listing of domains is below. Call me at 713-553-6212 with questions and availability.

BONDSERVANTS.COM
CHRISTIANCONTRACTOR.COM
CHRISTIANDOCTOR.COM
CITYOFKNOXVILLE.COM
CLEARLAKEPESTCONTROL.COM
CLEARLAKESECURITY.COM
CONROESECURITY.COM
CRUDEBITS.COM
CRUDEJOBS.COM
ENERGYCOMPANY.COM
FRIENDSWOODSECURITY.COM
GALVESTONALARMS.COM
GALVESTONSECURITY.COM
GRANDRVRESORT.COM
HOUSTONAIRSHOW.COM
HOUSTONALLIANCE.COM
HOUSTONBANKER.COM
HOUSTONBUSINESSDIRECTORY.COM
HOUSTONCONCRETECONTRACTOR.COM
HOUSTONCUISINE.COM
HOUSTONDECKS.COM
HOUSTONDESIGNER.COM
HOUSTONFIREALARMS.COM
HOUSTONFIREALARMSYSTEMS.COM
HOUSTONFOOD.COM
HOUSTONFOUNTAINS.COM
HOUSTONGATES.COM
HOUSTONGRANITE.COM
HOUSTONGUARDS.COM
HOUSTONMARBLE.COM
HOUSTONMONITORING.COM
HOUSTONPIPE.COM
HOUSTONPIPELINE.COM
HOUSTONPOLICE.COM
HOUSTONRESTAURANTS.COM
HOUSTONSAFEROOMS.com
HOUSTONSCREENS.COM
HOUSTONSECURITY.COM
HOUSTONSECURITYJOBS.COM
HOUSTONSRESTAURANTS.COM
HOUSTONVANS.COM
HOUSTONWEBDESIGNER.COM
HOUSTONWEBDESIGNERS.COM
HOUSTONWINEBARS.COM
HOUSTONWINEEVENTS.COM
HOUSTONWINEGUIDE.COM
HOUSTONWINERY.COM
HOUSTONWINETASTING.COM
ILOVERVING.COM
LEAGUECITY.ORG
LEAGUECITYALARM.COM
LEAGUECITYCONTRACTOR.COM
LEAGUECITYFLORIST.COM
LEAGUECITYGLASS.COM
LEAGUECITYINSURANCE.COM
LEAGUECITYPESTCONTROL.COM
LEAGUECITYSECURITY.COM
LONGVIEWHIGH.COM
MIAMIDADEJOBS.COM
MIAMI-DADEJOBS.COM
ONLINEJOBSOURCE.COM
PEARLANDSECURITY.COM
PROFESSIONALCOSTUMES.COM
SALTEDHERBS.COM
SECURITYBROKER.COM
SECURITYBROKERS.COM
SENIORSJOBS.COM
SUGARLANDSECURITY.COM
tequilaisland.com
TEXASACCESSCONTROL.COM
TEXASALARMMONITORING.COM
TEXASGRANITE.COM
TEXASLOSTPETS.COM
Usedhikingequipment.com
usedhikinggear.com
WEBSTERRESTAURANTS.COM
WEBSTERSECURITY.COM
WEBSTERTEXAS.COM
WOODLANDSSECURITY.COM

Available as a package:
ChemicalBroker.com
ChemicalBrokers.com
ChemicalCareer.com
ChemicalCareers.com
ChemicalCompany.com

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