A Case for HoustonSecurity.com
HoustonSecurity.com exists to enter the Houston “Security” market with the best domain possible. Houston has numerous national, regional and local “security and fire alarm” companies available to Houston area consumers. National names like ADT, TYCO and Brinks, regional names like Smith/Thompson, Knight Security and numerous “Houston” based companies… all vie for their piece of the “Security pie” as the area grows in population and commercial/industrial expansion..
HoustonSecurity.com Online Marketing Plan
Over the last 18 years, Steven Carr has been accumulating “Houston Centric” domain names to compliment his flagship domain, HoustonSecurity.com. Now it is time to sell!
A believer in “total online market domain control”, a concept proven effective by Carr with his ownership of HoustonJobs.com and 15+ related domains from the late 90’s to 2016, a powerful collection of domain names are now ready to be capitalized into the creation of an easily branded major security player in the Houston, Texas market.
These domains include:
Research conducted by Verisign in late 2015 concluded…”Internet search users are almost twice as likely to click on a domain name where the second level includes at least one of the keywords in their search query, compared to a domain name that does not include any of the keywords in their search query.”
By combining the word of the local area with the word “Security” and using the right content/Best SEO practices, this combination of domains would provide a tremendous online “edge” to put forth a strong online presence for the above domains.