Content is King

SEO Stats and how this effects your Marketing Strategy!

  • August 11, 2015

SEO Marketing Strategy Stats to form your plan around!

I hear from Houston area customers every day who have invested in Search Engine Optimization over the years and feel they have wasted their money.  Sometimes I have felt the same way when I do not see the immediate results I expected, but experience has taught me you have to keep at it and feed the “Content Machine” every day.  A good S.E.O Strategy is consistent, steady, aggressive and relentless.

When first planning a web site, you must establish your Marketing and S.E.O. strategy before anything else.  You can not assume, “If I build it, they will come!”    When doing a new web site in WordPress, I always start my programming with a good Google analytic’s plugin, a good XML Site Map plugin and the best SEO plugin. Once your site is designed, programmed and content rich, you can turn to the more advanced marketing and S.E.O tactics to really help make some strides establishing your site and attracting Internet traffic.

Keep the following statistics in mind as a reminder that investing more into your S.E.O efforts now WILL pay off in the long run.

S.E.O Stats to consider

  • Content marketing works.
  • An average of 70% of the links search users click on are organic.
  • 70-80% of users ignore the paid text and image display ads, focusing on the organic search results.
  • 75% of Internet users do not scroll past the first page of search results.
  • Search and e-mail are the top two internet activities.
  • Companies that blog have a much higher rate of indexed pages. Companies with more indexed pages get far more leads.
  • Inbound Internet leads cost less than half than Sales departments outbound leads.
  • 81% of businesses consider their blogs to be an important asset to their businesses.
  • A study by Outbrain shows that search is the leading driver of traffic to content sites, beating social media by more than 300%
  • S.E.O leads have a 14.6% close rate, while outbound printed and email leads have a 1.7% close rate.
  • For Google, a study from Slingshot SEO shows:

18% of organic clicks go to the #1 position,

10% of organic clicks go to the #2 position, and

7% of organic clicks go to the #3 position.

  • In that same study, tests for Bing show the following:

9.7% of organic clicks go to #1,

5.5% of organic clicks go to #2, and

2.7% of organic clicks go to #3.

  • 79% of search engine users say they always/frequently click on the natural search results. In contrast, 80% of search engine users say they occasionally/rarely/never click on the sponsored search results. My experience with Google Adwords show me between 1% and 3% of the ads displayed actually get clicked on.

Now, some interesting Search stats

  1. Google owns 65-70% of the search engine market share.  I think this is low and newer research will prove it.
  2. 93% of online experiences begin with a search engine.
  3. Over 39% of customers come from Internet search
  4. The search engine industry is estimated to be worth more than $16 billion.
  5. There are over 100 billion global searches being conducted each month.
  6. 88.1% of US internet users ages 14+ will browse or research products online.
  7. Search directly drove 25% of all online U.s. device purchases in 2010.
  8. 82.6% of internet users use search.

This proves S.E.O. works and to not position your web site for maximum traffic is not a good plan but a plan to fail.

Call me at 713-553-6212 for an appointment at your office to review your online marketing strategy.