SEO Changes effecting ranking
I have been in the Internet development business since 1997, when I first learned HTML. Back then, the concept of Search Engine Optimization was in it’s infancy and there was not that much competition for top ranking. If you knew Meta Tags and were good at content with key words, you would rank high. I know, having the top organic search result ranking in one industry for over 16 years.
Then came the release of the Panda, Penguin, and Hummingbird algorithm updates. Google slapped me in the face and woke me up to the fact that good good SEO can play the system to get top ranking. Don’t get me wrong. Link building done correctly is still valuable but creating
extraordinary content has become non-negotiable. You have to have original, exciting, educational and fresh content!
When you invest time and money in content, the results can be used for webpages, blog posts and lead generation; all content types that will bring more links with them over time. I have always preached “Content is King” and it is more so now than ever.
I have found the Meta descriptions are still vitally important for engaging the potential visitors to click through to your site. I recommend trying to use your main keyword or keyword phrase once, not because it will help with ranking, but because it appears in bold text if it matches a person’s search. Also, add a call-to-action into your description as well.
So remember, being #1 in Organics is important but not absolutely required to be successful. With excellent, relevant content you will attract more visitors over time.